ECJ EUROPEAN Cleaning Journal

New from Essity is Tork Focus4 Sustainability - a programme that promotes transparency and helps customers meet their goals with accessible and reliable sustainability information.

Tork Focus4 Sustainability provides a comprehensive summary of the key sustainability benefits of selected Tork systems.

"As sustainability legislation evolves and expectations increase, businesses need a clear view of sustainability product claims and benefits to understand their impact on people and the planet," said Essity's business development manager Lydia Brant.

"By sharing the sustainability benefits that matter to customers in a consistent way, Tork aims to educate and empower customers to make informed decisions for their businesses and support their own sustainability goals."

Tork has structured its sustainability focus on four areas: materials and packaging, use and waste, carbon, and hygiene for all. The Tork Focus4 areas are based on a lifecycle approach, key sustainability needs of customers and the European Green Deal priorities.

"Reducing environmental footprint and improving sustainability is a business imperative," added Brant. "However, decoding sustainability claims can be challenging.

"At Essity, we are continually evolving how we deliver even more transparent, easy-to-understand information to our Tork customers so they can compare our products and select those that fit their sustainability ambitions and what matters to their business."

To find out more: www.tork.co.uk/sustainability