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BIV seeks to reach new generations
11th of October 2023 Article by Katja Scholz
Contract cleaning association BIV in Germany is launching social media campaigns, says Katja Scholz.
New media, modern communications – the Federal Association of Contract Cleaners (BIV) knows how to reach the new generation: with podcasts, promotional videos, Tik Tok etc. The association is using modern media to inform its target groups such as (potential) employees and customers about current issues and developments..
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