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Sharing international export best practice
13th of March 2019 Article by Gordon McVean
Gordon McVean, international sales and marketing director of Truvox International and member of the Janitorial Products Export Group discusses overseas opportunities.
Companies need to be innovative in every aspect of their business in order to keep one step ahead of the competition, and this includes being able to source suitable products. Export managers that companies have relationships with are frequently asked who to contact to source related products.
The Janitorial Products Export Group (JPEG) was set up in 2004. It is a platform to enable British based, quality janitorial-related manufacturing companies operating internationally, to introduce like-minded organisations to their export customer base.
JPEG's mission is to help members of the group to identify overseas distributor opportunities through the sharing of information and ideas. This can include, for example, export information on territories which members of the group wish to export to, such as duties, legislations, customs requirements and payments procedures.
The informal group consists of compatible but independent manufacturers of products for janitorial markets. The companies have no commercial, formal or legal ties. Each company in the group offers product ranges which are complementary but do not overlap.
Prior to its existence, the companies involved in the group had been meeting up regularly at international trade shows and saw establishing JPEG as a good platform to meet and share knowledge of markets and customers.
International business is complex as it involves managing different attitudes and values whilst requiring flexibility to cope with new found culture, politics and competitors. You must make it your aim to know your overseas markets as well as your home territory. Many export failures are due to cultural differences. A high proportion of these could be avoided if only effective market research was undertaken at the outset. Market research will maximise your chances of success and minimise risk and international business specialists can provide relevant expertise and contacts.
With the full impact of Brexit as yet unknown, groups like JPEG are invaluable for those looking to build their export markets and to support customers looking to build their product range.
JPEG will be exhibiting at Interclean Istanbul from April 10-12 on stand F102.
The companies within the JPEG group are Truvox International, Kennedy Hygiene Products, Scot Young Research, Ionic Systems, Dema, Kleen-Tex and Evans Vanodine International. For further information about the companies visit www.jpeg-group.com
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